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What we are looking for

This is a simple guide to what we need to know about you, before going through our intake process. To make sure we can help your company and assure that we are a good match for your needs, we have set out below our selection criteria for the best Whiteboard candidates:

Ready product

We are looking for companies with a ready product. If your company has a completed beta stage product with a disruptive potential, then we should talk. If your company is earlier stage, then we would like to see market validation in the form of positive responses from a limited evaluation rollout, or signs of early customer adoption and revenue generation. When contacting us, please outline the stage of your product development, who are your target customers – and your execution roadmap over the next 12 months.

Disruption potential

The earlier you are the more we will look for a market disruption potential as a crucial factor. This is due to the simple fact that disruptive companies move fast, which is why we engage earlier with them. If you have a proven home market, a huge disruptive potential is not as important for us to see. Outline how you disrupt a particular market and why you have the potential to quickly become a high-grow company.

Management team

We want to see a committed management team so that we can make sure that your company can fully leverage the opportunities we create, and that we can jointly execute on them. We want to see a team with clear roles behind a CEO, Technical Officer and Sales/business development Officer. Please outline the people in your team, their skill set, background and their distinct roles with-in the company.

Committed Working Capital

Is your company self-sufficient? Is it break-even or cash positive? If not, do you have outside investors supporting the company? Our execution is based on your company’s ability to follow an aggressive business development path for rapid market growth.

To assess this we need to know:

Your sources of working capital.
The high-level capitalization of your company (ie. the high-level division of ownership).
Your company’s current cash position.
Your company’s cash burn-rate and roadway before cash runs out.